Most small business have a website created, put the address (URL) in some paid advertising, and that’s it. This is only the beginning of what you should do to keep from loosing web savvy customers to your competitors. Organic search traffic is free other that your time and effort or the cost to pay an SEO to achieve a top position. Many business have been able to expand without risk over time as the free leads increase revenue and profits. Business that have a top Google ranking will get about 40% of people searching for your product or service visiting their website. If there are 1000 searches per month than a top ranked website can expect about 400 visitors and month for just that keyword. When similar search terms are grouped together properly traffic will be greatly increased along with sales.
Having a search marketing plan for small business is key to increasing profits and lowering marketing costs for any business in today’s marketplace. Look around you when you’re out in a busy public place and take notice of how many of your potential customers have their eyeballs glued to the internet via their i phones and other mobile devices. Imagine how much time they are spending on the internet when they are at home or work.
There are many ways to get your product or service in front of those eyeballs. Local SEO can be the most cost-effective method offering long-term gains if implemented correctly.
When people do a search for a keyword related to your product or service the businesses that shows up in the top four positions are the ones that are getting the leads.
The foundation for a cost-effective SEO plan is good keyword research and selection. You’ll want to make sure you or your SEO firm is targeting the keywords that convert to paying customers.
Once you have a list of keywords that have enough people searching for them you’ll want to make sure they appear in the content on the pages of your website that give the potential customer the opportunity to take an action in your sales process. This could be a phone call, a click, a sign up to your email list, or a direct purchase. You’ll also want to develop a link building plan to rank these pages of your website in the top organic (free) search positions.
In addition to search friendly content and a good link building plan you should setup or claim your Google Places page, Facebook business page, and local business directory pages related to your industry.
Please contact us for a free website evaluation, keyword research, and a link building plan. If you don’t have your own website we can help with that too! Type and click submit in the box below.